Rimowa (Axolotls)

Wander, regenerate, become anew. Critically endangered amphibians have been brought to the forefront in one animation. Axolotls are almost extinct species in natural habitat (being more common as pets in Asia instead), but still not widely known worldwide. Making them a principal character in an advertorial for a famous brand, more people might become curious about axolotls.

Embarking on new travels allows one to gain insights and regenerate their perspective, much like how axolotls regenerate their bodies when hurt. Ada Sokol’s passion for nature, travel and luxury fashion have joined forces to bring the Rimowa Axolotls campaign to life.