Digital Ecology

Almost 1.88 billion websites are currently available online, weighing approximately 2,205 KB each, and getting bigger and fatter each year. Implementation of the online tracking technologies for advertising purpose, which is perceived as the essential component in the vast majority of digital products, accounts for 25% online traffic (with 85,55% Google‘s share). This trend appears to grows exponentially, as number of performed online sessions and pervasive surveillance are still the most important metrics to measure success’s performance nowadays. This has brought us to the the point, in which we allowed Internet and its physical infrastructure consume 3,8% of global electricity resources. Doesn’t look like much? Whole African’s continent demand for energy reached 3,4% in 2019.

We approached Adaversum with a slightly different philosophy, and put the environment safety and your well-being as the purpose we had in mind, while establishing this unique digital ecosystem. As digital designers, it is our responsibility to share best practices that bring into lights conscious manners in digital product’s development and rise awareness about the role of sustainable digitization in protection of natural resources.

Below you can dive deeper into our modes of operations, witch aimed to decrease carbon emissions associated to Adaversum. Hope you will find them insightful.

Green at the heart

Green Data Center is first and the essential condition in a transition toward fossil-free internet. Hosting with renewable energy can reduce typical webiste’s carbon impact by an average of 9%.

If your website is carbon-fed, consider switch. There are already 403 green hosting companies (and still counting) claimed in Green Web Foundation  directory, choose which one is the most suitable for you.

Clear website structure & no data waste

We do care about your attention, so the website’s structure is not disturbed with any unnecessary content. Information architecture is simple and functional. Homepage is optimizing to 207 KB, which yield with 0.5 second Adaversum’s speed index.

Data transfer transparency

You will never be overload by Adaversum content. Each media asset is downloaded upon request, and you are informed on the amount of data generated within the action.

Fall in love in Times New Roman (again!)

When it comes to the decision-making regards fonts, from the environmental perspective, it’s always a best option to choose styles that are pre-instaled with your operating system, they are safe for the HTML and CSS. You can check compatibility of the most common styles here.

Making a conscious decision and avoiding solution such as Google Fonts (which collects your personal data and share to the other third parties when you’re visiting a website with their font implemented) cut the unnecessary request to the server and amount of generated data, which at the end result in a reduction of energy consumption.

Sun or the Moon?

Did you know that Dark Mode can significantly help reduce the battery drain on devices with OLED screens? According to the investigation that took place in 2018, this simple decision can cut your’s battery drain by 1.8% to 23.5%. It’s up to you which side you choose.

Media compression

The explosion of available bandwidth has weaned us off from taking care of proper compression and downsizing digital assets. This has lead to belief that content rich and heavy websites are acceptable standard in general.

Establishing the mysterious world of Adaversum to the wider audience, with care for their data transfer and devices exhausting, was simply impossible without the proper content compression. Our higher breakpoint array the width of uploaded media to the maximum acceptable resolution. This knowledge enable us to avoid uploading videos in their original format, and gain savings in transferred data. For video compression we were using HandBrake, open source video transcoder, with preset: 720p30 and encoder: H264 (x264).

Save for later

If you wish to interact with the Adaversum’s sweetness in a higher resolution, you can always request a transfer to be sent directly to your mailbox.

Send the inquiry to

Carbon conscious analytics

We have set our sights on Cabin, a privacy-first, carbon conscious web analytics solution. It’s lightweight and compliant with all known privacy laws. Cabin is a great alternative to Google Analytics, it’s script sends very few data points and they use their own custom software designed to be extremely CPU and memory friendly.


Ada Sokół – Art Direction

Monika Wątroba – Management

Estera Malina – Development

Zofka Kofta – Design

Joanna Murzyn – Digital Sustianability & Experience Design