Gentle Monster – Haus Nowhere

  • YEAR: 2024
  • ART DIRECTION: Ada Sokół
  • 3D GENERALIST: Ada Sokół
  • 3D MODELS AND RIGS: Neža Knez
For the opening of Gentle Monster’s flagship store, Hausnowhere, in Shenzhen, Ada Sokół created two bespoke 3D animations displayed on the store's facade for one year. The Moth is inspired by Hieronymus Bosch’s The Garden of Earthly Delights, with a visual style that mirrors the artwork's intricate detail. Rooted in Gentle Monster’s Insect Kingdom narrative, the animation portrays the final days of the insect civilization before the Human Gigant’s awakening, symbolized by a moth carrying an hourglass and dragonfly-winged chronographs.

The second animation, Melissa, is an adaptation of Ada's previous artwork. It focuses on the healing power of beauty and solitude. Initially reflecting honey's ancient medicinal properties, the piece was reimagined to align with Gentle Monster’s brand, incorporating their aesthetic and visual storytelling.