Prada Paradoxe

Ada Sokół, alongside Prada and Hypebeast, challenged those ideas to redefine the new definition of womanhood.

Modern women, just like a chameleon, adjust themselves to every situation. It's not about blending in, though. They are shaped by their experiences and can express their true self in any circumstances. Femininity is no longer equal to being fragile and passive. True womanhood is about how one wants to be seen and finding one's way of expression.

This unique piece shows the bottle of Prada's new scent - Paradoxe, juxtaposed with images of realistic chameleons in the oniric scenery. Even though the general understanding is that they are the creatures prone to hiding and blending in, some cultures believe them to be a symbol of uniqueness, of finding oneself no matter the environment. They are affected not only by their surroundings but also by their emotions and experiences.

Learn more about the project and watch full video here.