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Nike AirMax DIA 2k19 Campaign

Delicacy and strength are one and the same in Ada Sokol’s work for the NIKE 2K19 AirMax DIA global campaign. The modern woman is multi-dimensional, self-aware, and in control - an image painted by the work which merges traditionally feminine pinkish-hues with a golden robot motif playfully yet daintily pressing a bubble, but never enough for it to burst. Splatters galore surround the NIKE 2K19 AirMax DIA, but the shoe remains unscathed, poised, and ready to move forward - much like the modern woman.  

Overall, the work for Nike includes still-images and animations.

  • Year 2019
  • Art-direction Claire Kang & Ada Sokol
  • 3D visuals Ada Sokol
  • Client Nike Sportwear